Brand
Guidelines

Logos

Colour Palette

Dark Blue
HEX #004F9F
RGB 0, 79, 159

Light blue
HEX #85BFE9
RGB 133, 191, 233

White
HEX #FFFFFF
RGB 255, 255, 255

Healthcare 01 Blue
HEX #4CBAC3
RGB 76, 186, 195
CMYK 65, 0, 25, 0

Healthcare 02 Green
HEX #88C8BE
RGB 136, 200, 190
CMYK 50, 0, 30, 0

Safety 01 Orange
HEX #EA5B0C
RGB 234, 91, 12
CMYK 0, 75, 100, 0

Safety 02 Pink
HEX #E8526E
RGB 232, 82, 110
CMYK 0, 80, 40, 0

Typography

Headlines
Gotham medium

Headlines are
set in medium

Sub headlines
Gotham medium

Sub headlines are set in medium

Body copy
Gotham regular

Body copy is set in regular. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Headlines
Lato bold

Headlines are
set in bold

Sub headlines
Lato bold

Sub headlines are set in bold

Body copy
Gotham regular

Body copy is set in regular. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Headlines
Helvetica bold

Headlines are
set in bold

Sub headlines
Helvetica bold

Sub headlines are set in bold

Body copy
Helvetica regular

Body copy is set in regular. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Case Type

Headlines -

All words to be written using Title case

Subtitles and Body Text -

All words to be written using Title case

Product Definitions -

All words to be written using Title Case

Brand assets

Regulatory language

TBD

Trademarks

Arthrosamid®
Aquamid®
Arthramid®
Synamid®
Mictamid®
Bulkamid®

Imagery

Stationary

Single sided
Matt laminated
400gsm card
88mm x 55mm

100 gsm paper
A4
Crisp white

The graphic information is
ranged bottom left and is 8mm
from both side and base.

The information is in Gotham
Regular/Bold at 8pt.

The Contura email signature sits below the email
content body. The Contura logo is a link to the
contura.com and the social media icons forward
to their respective Contura social media pages.

The body text used is: Helvetica, grey 11pt.
The name:
Lato Bold 11pt
#545456

The position:
Lato Regular 7pt
#009cd7

The numbers:
Lato Bold 7pt
#545456
Lato Regular 7pt
#009cd7

The disclaimer:
Lato Regular 5pt
#545456

Previous examples